Blogs in General

Many professionals in industry now-a-days write blogs about their interests or even about the work that they do. So what are the benefits of having a blog? 

Well in a way you are documenting all the work that you've done so that you can later show that you've done what you said you did... Yeah that was a bit confusing. The point is, if I say I've created an application that retrieves Facebook posts based on a keyword(s) and stores that information in a table for sentiment analysis you probably wouldn't believe me, but if I had a blog to back that up then there is no denying that I actually did create that.

Another interesting thing about blogs, is that their use in big data is very useful. You can pay certain companies that let you pull blog data so that you can do sentiment analysis. This lets you gain insight about topics in which you are doing research.

On the other hand, if you are a company that is interesting in better marketing your product to customers then blog data can let you gain insights on how your product is doing. After analysis, the blogs that mention your products you can then improve certain products or remove others.